It is a marketing process to create a distinguished identity for a specific organization, company, product, or service in consumers' minds. It is a strategy to help people quickly identify and experience the brand of the company. Branding act as a reason to choose products over the competitors.

Recognition: Brand helps to distinguish your product or service from others. The branding provides a unique identity to the business, product, or service.

Marketing Consistency: With branding, it is easier to implement different marketing strategies for a particular product or service being offered.

Help In New Product: With branding, it becomes easier to promote a newly launched product as the already known brand will require the least marketing and promotion efforts.

Attracts New Talent: The already established and better-performing brand will attract more new talents to the business for employment.